Asda Customer Delivery Drivers

Asda had a need to recruit Customer Delivery Drivers across the country.

Working together with the supermarket, City Brand formulated a plan of specific, high footfall locations to target, before deploying our Digital Advertising Truck. The campaign, which began in August, saw the truck visit a whole plethora of towns and cities, including Manchester, Sheffield and The Isle of Wight.

Branded with client specific graphics, the vehicle generated a strong interaction from the public, who regularly reached out to ask questions about the roles available with Asda.