First Bus had a particular need to recruit Bus Drivers in Bristol.
A combined high impact offline campaign including Ad Bikes, Ad Boards, branded gazebo and competitor targeting clean adverts. The City Brand event team were based in a high profile location – Broadmead in Bristol City Centre. An eye catching branded First Bus gazebo was the base for the promotion and First Bus staff were in attendance to discuss the roles available with the public.
The Ad Bikes were ridden around the city driving traffic to the event base and, promotional staff wearing AD boards, targeted other high footfall areas, signing potential candidates up on iPads and distributing leaflets. The guerrilla style clean adverts were placed in high footfall locations, plus outside competitor premises, to give the campaign more lasting exposure.