Emirates Cabin Crew recruitment campaign

The purpose of this event was to promote Cabin Crew job opportunities with Emirates in Dubai. Members of staff were instructed to hand out printed tote/canvas bags and register candidates on iPads.

The promotions team made the public aware of their presence via recruitment team clothing and approaching potential candidates, as well as having an Emirates-branded stand to operate from, which was manufactured, in-house by City Brand.

Over the course of the events the team distributed 10,000 tote bags across eight mainline UK train stations, including London Kings Cross, Manchester Piccadilly and Glasgow Central.

Emirates - Tote bag giveaway across 8 major UK rail stations