We worked with Tesco on a recruitment campaign in order to acquire HGV Drivers for the supermarket chain.
This campaign was carried out in both the months of May and June, with Tesco providing City Brand with a brief to target regular stops frequented by HGV Drivers, as they aimed to recruit HGV Drivers.
We identified key targets and locations with detailed research to ascertain suitability. We worked to understand the local conditions, looking at key driver routes, laybys, truck and transport cafes, transport hubs and competitor sites.
The high impact truck worked around the areas identified, regularly engaging with drivers to discuss roles and opportunities with Tesco. Throughout the campaign, we visited a varied range of locations, such as Reading, Avonmouth, Didcot and Peterborough.