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ASICS - London 10K
Working with The Park and ASICS. Multiple area activations for the London 10k 2023 bib collection days at the ASICS Oxford Street store.
This year's London 10K bib collection was hosted at ASICS' Oxford Street store and they wanted to let runners and the public be part of something special.
We created multiple interactive areas, including a branded Ball Pit, a Personal Time photo wall, a Well Wisher's wall for people to leave messages for loved ones participating in the race and a 360 degree photo booth.
The photo booth we created from scratch and allowed people to get short Boomerang videos of themselves from the trainers up, sent straight to their phone via a custom QR link.
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