JD Sports - Gaming Tournament
Helping RWD Agency with thier client JD Sports, we developed two custom fabricated gaming installations, for two activations at JD's flagship Oxford St and Liverpool One stores.
JD Sports wanted to run a Fifa gaming tournament in their Oxford St and Liverpool One stores over the half term break and we were tasked by their agency RWD to help this come to reality.
To make the gaming booths seamlessly fit to the store's aestetic, we created custom steel mesh framework that could be also used as POS. The PS5 consoles and all other electronics were stored inside each unit, enabling them to be used anywhere in store.
From concept, design, fabrication, branding, installation and logistics, it was great to see this project through every step of the process!
