JD Sports - Lab

In collaboration with RWD Agency. Store opening and retail event activations in the UK, Ireland and Europe.

At every new retail store opening or in-store event promotion, JD like to make things special. This time, in colaboration with agency RWD, we created JD Labs, an in-store pop-up activation customising all trainer purchases.

For every pair of trainers sold that day, the customer could come over to the branded booth and get laces, aglets and lettering of their choice free of charge.

This was a great way of celebrating the expansion of JD's retail reach with the public and was really well received by the 1000s of people that took part!