Talk Talk - 100% Human
Worked alongside Leeds based agency Chatter we created a recruitment campaign for TalkTalk when they uprooted their head office from London to Manchester.
Using the ‘100% HUMAN’ branding, created by Chatter, we used a high-footfall event space at Manchester’s Piccadilly Gardens as a recruitment information zone.
We used a 5x5m inflatable gazebo to shelter the branded counter, tables and benches, and created a space for people to talk to the team about the event.
We also had promo staff handing out flyers, branded canvas bags and bottled water, as well as getting relevant candidates to fill out quick data capture forms.
The Digital Defender supported the stand with looping videos and infographics, creating a great attration to the event.
To generate interest before and after the event, we targeted relevant locations around the city centre with Clean Ads, giving Talk Talk some ambient brand awareness while also being eco-friendly.
Over the course of the day we had thousands of people actively approach and engage with the event, taking flyers and chatting to the team. The Digital Defender was a great attraction piece and the Clean Ads worked well in generating interest into what the event was all about.
Luckily the weather was fantastic all day meaning the water and tote bag giveaways were really well received.
